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Promotional Podcasts: How they can earn you trust, grow your audience, and market yourself
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The Next-Level WordPress Developer
Gabriel Pleszowski
Good, fast, cheap
Focus on best practices in WordPress and PHP to get faster
Six most requested skills:
- Front-End
- Modern JavaScript knowledge
- Advanced JavaScript Frameworks (React, Angular)
- Responsiveness
- Mobile First
- Bootstrap
- An Eye for Design
- Proper HTML & CSS (of course)
- WooCommerce
- 30%-40% all e-commerce sites
- API Integrations
- REST API specifically
- WP has HTTP API functions
- Stripe, SalesForce, MailChimp, Google, Social Networks
- Complex Features
- Be a full-stack developer
- Advanced plugin development
- PHP and MySQL mastery
- OOP in WordPress
- Speed Customization = Caching
- WP_CLI for imports and big updates
- WordPress REST API – custom endpoints
- Advanced Plugins
- Advanced Custom Fields
- Gravity Forms
- Yoast SEO
- W3 Total Cache
- Non-development skills (Design, DevOps)
- Migrations
- SSL certifications
- DNS settings updates
- Security measures
- DevOps Guy
- Pantheon
- Bluehost, Pressable, A2 Hosting
- DigitalOcean
- WP Engine
- AWS
- Google Cloud
- Containerize if possible (Docker / Kontena)
- Front-End
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Analyze, Plan and Execute: Creating an effective SEO & Content Marketing Plan
Google tag manager
Analytics
Https/ssl and force it
Robots file
Tinypng
WP cache
Marathon, not a sprint
TRAIN search engines and plugins to behave as desired
Schedule regular updates (crawl rate)
Mouse recording
Hotjar mentioned again
Analyze, plan, rinse, repeat
Consider monthly contracts with clients (security, maintenance, etc.) -
Converting new website visitors into paying customers
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Making Systems Work in Your WordPress Business
- Honeybook
- Planning center
- Industry specific CRMs
- Sales force
- AgileCRM
- Streak for Gmail
- (Some have GravityForms integration)
- Employee management – Gusto
Financial
- Harvest
- Freshbooks
- Wave
- Gnu cash
- Bamboo
- Xero
- MileIQ – expenses mileage
- Freedcamp
- Asana
- Wrike
- Bonsai
- Thrive
- Teamwork
- Trello
- Harvest
- Cushion – learns work patterns and helps make suggestions
- Challenge: track time entire week